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Across the nation, innovative local and independent entrepreneurs use the web and social media as the foundation of their marketing campaigns for good reason. Cambridge Local First is committed to supporting the growth and development of our member businesses, and this upcoming Social Media Seminar provides a terrific opportunity for learning to market your business in a cost-effective, results-driven way.
Most people know social media can be a tremendous asset for increasing sales, but figuring out how to make it work can seem a major challenge. In this seminar, you will learn from several advanced practitioners how your business can leverage social media to engage both new and current customers. Through an interactive approach, the seminar will teach practical and specific ways to make web-based marketing and social media work for your business.
No matter what level of success you’re having in social media, there is room for growth, and in this seminar you will learn to:
- Create a social media strategy
- Evaluate the latest social media trends and how they impact your business’ strategy
- Identify which social media platforms best fit your marketing goals
- Tailor messaging to specific social media platforms
- Understand network size versus engagement
- Reach and engage your target customer
- Grow your social media interactions
- Create social media partnerships to further expand your audience
- Turn social media interactions into new business
- Build an online community centered in part around your business
- Manage daily social media postings in a way that is sustainable, effective, and fun
- Identify relevant social media metrics
- Quantify the results of your social media strategy
What: Seminar for local business owners and staff
When: Thursday, May 10, 2012
Time: 8:30 am to Noon
Where: Cambridge Innovation Center
Refreshments: Continental Breakfast
Cost: $45 for the first person and $35 for each additional person.
$35 for the first person and $25 for the second person if paid by April 23, 2012. $10 more per person after April 23
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Agenda:
8:00 : Registration and continental breakfast
8:30: Welcome and Introduction to seminar
8:45: Opening Panel Discussion on Cambridge Local First success stories
Catie Hayes, Advanced Digital Websites, Inc. –Moderating
Elizabeth Stagl, Cambridge Naturals–panelist
Alex Meriwether, Harvard Bookstore –panelist
9:45: Break
10:00: Interactive Breakout sessions
Intermediate and Advanced: Catie Hayes
New to Social Media: Joe Grafton
11:30: Wrap-up and Closing
Noon: Seminar ends
Joe Grafton
Joe Grafton is the Executive Director of Somerville Local First and is a professional consultant for a variety of small local business around Greater Boston. He has built one of the strongest social media platforms in greater Boston for Somerville Local First (Cambridge Local First’s sister organization). Joe is a nationally recognized speaker, panelist, and trainer for Local First networks, Facebook,Twitter, and comprehensive social media strategies.
Catie Hayes
Catie Hayes is the VP with Advanced Digital Websites Inc. and Editor of BrooklineHub.com. She has fourteen years experience doing web design with a specific focus on search engine optimization and social media. Her search engine optimization experience encompasses site-based optimization, off-the-page optimization and developing relevant inbound link volume as well as having managed Google pay-per-click ad campaigns. Her social media experience spans all major platforms (Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Pinterest, etc) and she develops strategies matching clients with most relevant social media platforms and creates campaign messaging to best leverage a multi-platform campaign.
http://www.adwsites.com and http://www.BrooklineHub.com
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Elizabeth Stagl
Elizabeth Stagl is the co-founder and co-owner of Cambridge Naturals, one of the nation’s most successful retailer of natural health and life-style products. Serving as it’s Marketing Director of Cambridge Naturals, Elizabeth has developed a strong web-based marketing and social media presence for her independent retail business.
Alex Meriwether
Alex Meriwether is Social Media Coordinator for Harvard Book Store, Harvard Square’s landmark independent bookstore. He has grown the store’s Twitter feed to 17,000 followers, and maintains a Facebook page, YouTube Channel, and Google Calendar. Harvard Book Store’s social media presence focuses on author event updates, book news, staff recommendations, and the unique flavor of this locally owned and independently run Cambridge institution.
